There are few new businesses one can start totally from scratch that offer the extremely high return on investment that the auto lockout business does. The start-up money required is minimal, the tools required are minimal, and the training and skills are minimal. Please note: I am not talking about the true business of being a locksmith and the tools required by an actual locksmith. This lockout business is strictly about unlocking cars and trucks, unregulated in most states and therefore not requiring one to have a locksmith license or other credentials. I'm also not talking about being a scam artist or using scammer tactics to do business. Being unregulated in most states, the "rip-off" artists have flocked to the fast money, high ROI of the lockout business. In the absence of regulation, this industry, and the unsuspecting public, need honest and fair priced options when it comes to retrieving keys out of locked vehicles. And while a traditional locksmith will provide this service, it is typically less expensive to use a lockout service with much lower overhead. Unless you actually need a key made, calling a locksmith to unlock a car is like calling a plumber to use a plunger on your toilet, most often a bit of overkill. The actual procedure used to open most cars has nothing to do with keys or locks. It is much more like an arcade game, trying to push a button here or turn a knob there. Any true locksmith will tell you that this is not really "locksmith" work. Don't get me wrong, locksmiths will do this work and do it well, but they will usually charge more than a mobile lockout service.
Back to the topic...Starting your own lockout business requires:
Tools - Steck Manufacturing has a kit called "The Big Easy" which will enable you to unlock 90%+ of vehicles you'll run into, quickly, efficiently and damage-free. Costs about $70.
Training - There are plenty of resources online (some obviously better than others) that will show you how to unlock cars and trucks. Steck actually has a video on their website that shows you how to use their kit. You can also get plenty of hands-on training at the local junk yard. Unlock about fifty+ different makes and models and you're probably better trained than most of your competition, especially the scammers!
Marketing - You have the tools and the training, now you just need the customers. What you spend to market your service will be the key to a high or low ROI. The best way to make the phone ring in this business is with Google's pay-per-click program, Adwords. There are many strategies to setting up your advertising campaign with Google so don't take this part of the business lightly. Learn the tips and tricks of pay-per-clicks.What you spend here will determine what you charge and, ultimately what you make. The lower your cost-per-click, the more money you'll keep in your pocket!
Need help setting up a Google Adwords account for your lockout or locksmith service?
Check out our new book “Breaking Into Cars for a Living”, now available for kindle @ www.amazon.com/dp/B00FG8S1XE or visit us @ www.MrQuickPick.com.
Back to the topic...Starting your own lockout business requires:
Tools - Steck Manufacturing has a kit called "The Big Easy" which will enable you to unlock 90%+ of vehicles you'll run into, quickly, efficiently and damage-free. Costs about $70.
Training - There are plenty of resources online (some obviously better than others) that will show you how to unlock cars and trucks. Steck actually has a video on their website that shows you how to use their kit. You can also get plenty of hands-on training at the local junk yard. Unlock about fifty+ different makes and models and you're probably better trained than most of your competition, especially the scammers!
Marketing - You have the tools and the training, now you just need the customers. What you spend to market your service will be the key to a high or low ROI. The best way to make the phone ring in this business is with Google's pay-per-click program, Adwords. There are many strategies to setting up your advertising campaign with Google so don't take this part of the business lightly. Learn the tips and tricks of pay-per-clicks.What you spend here will determine what you charge and, ultimately what you make. The lower your cost-per-click, the more money you'll keep in your pocket!
Need help setting up a Google Adwords account for your lockout or locksmith service?
Check out our new book “Breaking Into Cars for a Living”, now available for kindle @ www.amazon.com/dp/B00FG8S1XE or visit us @ www.MrQuickPick.com.
